According to a comprehensive market study by Straits Research, the global gluten-free products market was valued at USD 6.95 billion in 2023 and is projected to grow to USD 14.90 billion by 2032, expanding at a compound annual growth rate (CAGR) of 8.85% during the forecast period from 2024 to 2032. This growth is largely driven by the rising global prevalence of celiac disease, growing consumer awareness of gluten-free diets, and an increase in the availability of gluten-free foods across retail channels.
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Understanding Gluten-Free Products
Gluten, a protein commonly found in wheat, rye, and barley, plays a binding role in baked goods. However, for people with celiac disease, this protein can damage the small intestine and cause severe health issues. As a result, gluten-free foods have become essential for individuals diagnosed with this condition. A gluten-free diet is the only effective treatment for managing celiac disease, helping to alleviate symptoms and promote healing.
Moreover, the gluten-free diet has gained mainstream popularity among non-celiac consumers as well, due to its association with benefits such as improved digestion and energy levels. This shift has accelerated the demand for diverse product offerings including gluten-free snacks, breads, cereals, and ready meals.
Segmentation Highlights
- By Type: Bakery/confectionery dominates (48% share), driven by innovations like Mondelez’s gluten-free Oreo cookies.
- By Source: Animal-based products lead (60% share), as meat/poultry are naturally gluten-free and globally consumed.
- By Distribution: Hypermarkets/supermarkets command 55% share, expanding shelf space for dedicated gluten-free foods aisles.
Regional Insights: North America at the Forefront
- North America (45% market share): High celiac disease prevalence (1 in 133 Americans) and strategic launches (e.g., Campbell’s gluten-free soups) fuel growth. California-based Cannibble Foodtech’s Kosher pita bread trial exemplifies innovation.
- Europe (30% share): Over 7 million celiac disease patients and strict labeling laws ensure trust. Acquisitions like Dr. Schär’s purchase of Semper gluten-free underscore market consolidation.
- Asia-Pacific: Emerging as the fastest-growing region, with urbanization amplifying awareness of gluten-free diets.
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Key Market Players
- General Mills, Inc.
- Kellogg Company
- The Kraft Heinz Company
- Genius Foods Pvt. Ltd
- Pinnacle Foods, Inc.
- Mondelez International Inc.
- Boulder Brands
- Hero Group AG
- Freedom Foods Group Limited
Frequently Asked Questions (FAQs)
- What distinguishes celiac disease from gluten sensitivity?
- Are gluten-free foods nutritionally adequate for children?
- How do regional labeling regulations impact product safety?
- Can a gluten-free diet benefit non-celiac consumers?
- Which startups are disrupting traditional distribution channels?
- What are gluten-free products?
- Who should follow a gluten-free diet?
- What foods are naturally gluten-free?
- What are the symptoms of celiac disease?
- Can I have gluten sensitivity without having celiac disease?
- Are gluten-free foods healthier than regular foods?
- What grains are safe on a gluten-free diet?
- Is oatmeal gluten-free?
- What are the best gluten-free flours for baking?
- Are all gluten-free products safe for people with celiac disease?
About Straits Research
Straits Research empowers businesses with data-driven market intelligence across healthcare, food tech, and consumer goods, combining granular analysis with real-world applicability.
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